Introduction
Brand Avenue – Brand Guidelines establish a clear, scalable visual identity crafted for consistent brand expression. This project developed a structured branding system—spanning logo, typography, and color—designed to maintain clarity and impact across all communications.
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Design Process
1️⃣ Research & Discovery – Explored Brand Avenue’s core values and market positioning to define a strategic visual direction.
2️⃣ Concept Development – Designed logo ideas, typographic options, and color explorations using Adobe Illustratorfor precision and flexibility.
3️⃣ Refinement – Polished visual elements in Adobe Photoshop, ensuring the designs are refined, textured, and presentation-ready.
4️⃣ Finalization – Delivered a comprehensive guideline package, including logo usage rules, color systems, typographic hierarchy, and real-world applications across different touchpoints.
2️⃣ Concept Development – Designed logo ideas, typographic options, and color explorations using Adobe Illustratorfor precision and flexibility.
3️⃣ Refinement – Polished visual elements in Adobe Photoshop, ensuring the designs are refined, textured, and presentation-ready.
4️⃣ Finalization – Delivered a comprehensive guideline package, including logo usage rules, color systems, typographic hierarchy, and real-world applications across different touchpoints.
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Outcome
The Brand Avenue Brand Guidelines provide a rigorous, cohesive framework that enables consistent, scalable design. It empowers any team—across print, digital, or environmental spaces—to uphold brand integrity with clarity.
