Introduction
MisMatched is a bold, modern brand identity that plays with intentional contrast—bringing together unexpected pairings to create a distinctive, memorable presence. The client needed comprehensive brand guidelines to ensure their quirky, dynamic visual language remained consistent and adaptable across all touchpoints.
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Design Process
1️⃣ Research & Discovery – Captured the spirit of mismatch as opportunity, positioning the brand against conventions in its category.
2️⃣ Concept Development – Explored bold juxtapositions and visual tension, testing typography, color, and layout directions that leaned into the brand’s intentional contrasts.
3️⃣ Refinement – Collaborated closely with the client to refine visual oddities into cohesive elements that still retained their playful edge.
4️⃣ Finalization – Delivered a structured brand guidebook that balances originality and clarity—covering logo use, hierarchy, palette, typography locking, and on-brand example applications.
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Outcome
The MisMatched brand guidelines channel creativity with control. What began as a playful concept is now a structured visual system—giving the brand a unique edge while ensuring consistency across mediums.
