Cilmar B. Bacus

Creative Graphic Designer

Brand Strategist

Ux/Ui Designer

Music & Video Editor

Product Designer

Branding & Identity Designer

Cilmar B. Bacus

Creative Graphic Designer

Brand Strategist

Ux/Ui Designer

Music & Video Editor

Product Designer

Branding & Identity Designer

The Name Social Hub

Introduction
 
The Name Social Hub – Brand Guidelines define a creative and cohesive visual identity tailored for a vibrant social hub that’s part restaurant, concept store, and collaborative space. This brand system ensures consistent expression across diverse touchpoints—from signage and menus to digital interfaces and events.
 
 
Design Process
 
1️⃣ Research & Discovery – Explored how The Name Social Hub blends hospitality, retail, and creative networking to inform a visual identity that’s dynamic and engaging.
2️⃣ Concept Development – Crafted logo concepts, typographic treatments, and color systems in Adobe Illustrator to mirror the brand’s energetic and welcoming persona.
3️⃣ Refinement – Refined layout quality and visual texture in Photoshop, ensuring the brand identity feels polished, expressive, and adaptable.
4️⃣ Finalization – Delivered a comprehensive brand guideline package—including logo usage, palette, typography rules, and visual examples for print, web, and environmental application.
 
 
Outcome
 
The Brand Guidelines for The Name Social Hub provide a visual toolkit that balances creativity with clarity, empowering the brand to communicate consistently across physical spaces, promotional materials, and digital platforms.