Introduction
The Name Social Hub – Brand Guidelines define a creative and cohesive visual identity tailored for a vibrant social hub that’s part restaurant, concept store, and collaborative space. This brand system ensures consistent expression across diverse touchpoints—from signage and menus to digital interfaces and events.
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Design Process
• Research & Discovery – Explored how The Name Social Hub blends hospitality, retail, and creative networking to inform a visual identity that’s dynamic and engaging.
• Concept Development – Crafted logo concepts, typographic treatments, and color systems in Adobe Illustrator to mirror the brand’s energetic and welcoming persona.
• Refinement – Refined layout quality and visual texture in Photoshop, ensuring the brand identity feels polished, expressive, and adaptable.
• Finalization – Delivered a comprehensive brand guideline package—including logo usage, palette, typography rules, and visual examples for print, web, and environmental application.
• Concept Development – Crafted logo concepts, typographic treatments, and color systems in Adobe Illustrator to mirror the brand’s energetic and welcoming persona.
• Refinement – Refined layout quality and visual texture in Photoshop, ensuring the brand identity feels polished, expressive, and adaptable.
• Finalization – Delivered a comprehensive brand guideline package—including logo usage, palette, typography rules, and visual examples for print, web, and environmental application.
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Outcome
The Brand Guidelines for The Name Social Hub provide a visual toolkit that balances creativity with clarity, empowering the brand to communicate consistently across physical spaces, promotional materials, and digital platforms.
