Introduction
Vintor Classics is a nostalgic brand celebrating the elegance and legacy of vintage automobiles —blending timeless design with modern utility. The client needed a comprehensive brand guideline system to preserve the classic aesthetic across all visual touchpoints and ensure consistent, authentic representation.
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Design Process
1️⃣ Research & Discovery – Delved into automotive history and vintage aesthetics to define a brand voice grounded in elegance and authenticity.
2️⃣ Concept Development – Created moodboards and visual direction sketches that fused retro sensibilities with modern branding requirements.
3️⃣ Refinement – Collaborated closely with the client to refine key elements—like typography, logo lock-ups, and color tones—to keep the design both classic and functional.
4️⃣ Finalization – Delivered a refined brand guidebook that marries vintage charm with structural clarity—covering logo usage, type hierarchy, color palette, and real-world application rules.
2️⃣ Concept Development – Created moodboards and visual direction sketches that fused retro sensibilities with modern branding requirements.
3️⃣ Refinement – Collaborated closely with the client to refine key elements—like typography, logo lock-ups, and color tones—to keep the design both classic and functional.
4️⃣ Finalization – Delivered a refined brand guidebook that marries vintage charm with structural clarity—covering logo usage, type hierarchy, color palette, and real-world application rules.
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Outcome
The Vintor Classics brand guidelines restore vintage charisma into a modern format, giving the brand a defined visual legacy that’s both captivating and consistent—ready to drive recognition across any medium.
