Introduction
Weiin Brand Guidelines fuse timeless clarity with modern adaptability. This project established a complete visual system — from logo usage and typography to color palettes and application rules — ensuring the brand communicates consistently and confidently across all platforms.
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Design Process
1️⃣ Research & Discovery – Decoded Weiin’s core essence and market positioning to shape a thoughtful identity framework.
2️⃣ Concept Development – Produced moodboards and sketches that explored visual tone, typography dynamics, and color strategies.
3️⃣ Refinement – Collaborated closely with the client to refine visual elements, ensuring alignment with the brand’s voice and goals.
4️⃣ Finalization – Delivered a structured brand guidebook — complete with logo usage rules, color hierarchy, typographic guidance, and real-world application examples.
2️⃣ Concept Development – Produced moodboards and sketches that explored visual tone, typography dynamics, and color strategies.
3️⃣ Refinement – Collaborated closely with the client to refine visual elements, ensuring alignment with the brand’s voice and goals.
4️⃣ Finalization – Delivered a structured brand guidebook — complete with logo usage rules, color hierarchy, typographic guidance, and real-world application examples.
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Outcome
The Weiin brand guidelines provide a structured yet flexible visual language—empowering the brand to maintain consistency, capture attention, and grow confidently across diverse media.
