Cilmar B. Bacus

Head of Creative

Graphic Designer

UI/UX Designer

Brand Identity Designer

Product Designer

AI Visualizer

Cilmar B. Bacus
Cilmar B. Bacus

Head of Creative

Graphic Designer

UI/UX Designer

Brand Identity Designer

Product Designer

AI Visualizer

Ajman Bank_Ras Branch

Introduction
 
Ajman Bank – New Branch in Ras Al Khaimah billboard campaign was designed to announce and welcome the opening of the bank’s newest branch. The goal was to create bold, eye-catching visuals that reflect Ajman Bank’s trusted identity while clearly communicating the branch launch to the community.
 
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Design Process
 
• Research & Planning – Analyzed outdoor media placements and audience touchpoints in Ras Al Khaimah to define a clear billboard messaging strategy.
• Concept Development – Designed billboard layouts combining Ajman Bank’s visual identity with strong headlines and impactful imagery.
• Refinement – Fine-tuned typography, spacing, and hierarchy to ensure maximum readability at scale and from a distance.
• Finalization – Delivered polished billboard designs ready for large-format printing and installation.
 
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Outcome
 
The billboard design successfully introduced the new branch with clarity and impact—welcoming customers, strengthening brand visibility, and reinforcing Ajman Bank’s presence in Ras Al Khaimah.

Draft Options