Cilmar B. Bacus

Creative Graphic Designer

Brand Strategist

Ux/Ui Designer

Music & Video Editor

Product Designer

Branding & Identity Designer

Cilmar B. Bacus

Creative Graphic Designer

Brand Strategist

Ux/Ui Designer

Music & Video Editor

Product Designer

Branding & Identity Designer

Ajman Bank_Ras Branch

Introduction
 
Ajman Bank – New Branch in Ras Al Khaimah billboard campaign was designed to announce and welcome the opening of the bank’s newest branch. The goal was to create bold, eye-catching visuals that reflect Ajman Bank’s trusted identity while clearly communicating the branch launch to the community.
 
 
Design Process
 
1️⃣ Research & Planning – Analyzed outdoor media placements and audience touchpoints in Ras Al Khaimah to define a clear billboard messaging strategy.
2️⃣ Concept Development – Designed billboard layouts combining Ajman Bank’s visual identity with strong headlines and impactful imagery.
3️⃣ Refinement – Fine-tuned typography, spacing, and hierarchy to ensure maximum readability at scale and from a distance.
4️⃣ Finalization – Delivered polished billboard designs ready for large-format printing and installation.
 
 
Outcome
 
The billboard design successfully introduced the new branch with clarity and impact—welcoming customers, strengthening brand visibility, and reinforcing Ajman Bank’s presence in Ras Al Khaimah.

Draft Options