Introduction
Logo Vision – Brand Guidelines establishes a timeless visual identity designed to guide consistent and memorable brand expression. This project developed a unified system that covers the brand’s logo, typography, and color palette—ensuring clarity and impact across all touchpoints.
⸻
Design Process
• Research & Discovery – Analyzed the brand’s values and market positioning to define a clear visual strategy.
• Concept Development – Created logo options, typography studies, and color explorations using Adobe Illustratorfor precision and scalability.
• Refinement – Enhanced and polished visual assets in Photoshop, ensuring sharp details and presentation-ready outputs.
• Finalization – Delivered a complete set of brand guidelines, including logo rules, color systems, typographic hierarchy, and real-world mockup applications.
• Concept Development – Created logo options, typography studies, and color explorations using Adobe Illustratorfor precision and scalability.
• Refinement – Enhanced and polished visual assets in Photoshop, ensuring sharp details and presentation-ready outputs.
• Finalization – Delivered a complete set of brand guidelines, including logo rules, color systems, typographic hierarchy, and real-world mockup applications.
⸻
Outcome
The Logo Vision Brand Guidelines provide a clean, strategic framework that empowers consistent visual communication—building recognition and trust across print, digital, and environmental design.
