Introduction
Ajman Bank — Concept Directions presents a series of creative design explorations for the bank’s visual identity or campaign narratives. These concepts serve as strategic visual proposals, each crafted to align with the brand’s tone and adaptability across media.
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Design Process
1️⃣ Research & Insight – Interpreted Ajman Bank’s brand values and strategic vision to guide the concept direction.
2️⃣ Concept Development – Crafted multiple visual concepts in Adobe Illustrator, exploring diverse themes and layout structures.
3️⃣ Refinement – Enhanced typographic treatments and graphical balance in Photoshop for polished presentation-level clarity.
4️⃣ Finalization – Compiled a refined concept deck showcasing several visual pathways—each ready for review and potential execution.
2️⃣ Concept Development – Crafted multiple visual concepts in Adobe Illustrator, exploring diverse themes and layout structures.
3️⃣ Refinement – Enhanced typographic treatments and graphical balance in Photoshop for polished presentation-level clarity.
4️⃣ Finalization – Compiled a refined concept deck showcasing several visual pathways—each ready for review and potential execution.
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Outcome
The Concept Directions provide a strategic visual framework, giving Ajman Bank clear creative routes for their brand communication. It’s an agile, presentation-ready set designed to spark decision-making and defined visual strategy.
